What we do
Business-centric web design in St Albans and Hertfordshire
Red Tulip develops websites for small and medium sized enterprises with an emphasis on professional services. Our extensive experience in business consulting and website design allows us to help you define how your website can support your business. Our clients include software companies, financial services, telecommunications, education support and other professional services. Because we approach website development from a strong business driven perspective and a keen sense for detail, we can deliver websites that support your business objectives. Our websites are noted for their clear messaging, easy navigation and well structured content.
Form & function
The websites we create aren’t just pretty, they are functional; designed to meet your business needs. To ensure this we will start each project with an in-depth look at the objectives and the key messages you want to convey.
Up to date
More and more, people are accessing websites from mobile devices. All our websites are built with this in mind and are built to load fast and will look great on any screen size (responsive). We adhere to the latest coding and security guidelines and our websites follow the latest search engine optimisation requirements, making search engine optimisation (SEO) a breeze.
Based on our extensive business and marketing experience, we help you create a strong, clear and well structured story to your audience. Using proven techniques like Key Message House, the Power of Three and our experience in user experience design we create websites with a distinctive look that helps set your product or service apart.
Thank you so much to Chris from Red Tulip website design in St Albans for all your work on www.cirrusassessment.com. The website looks fantastic! You have given us the professional online presence that we wanted and your patient and thorough approach meant that we developed a great working relationship with you. We look forward to working with you again in the future.Jeremy Carter
Search engine optimisation (SEO) refers to the process of optimising your website and web pages to for search engines to rank your website as high as possible. Needless to say, this is critical for businesses.
To many small and medium business owners, SEO is still an alien subject. It is viewed by many as a technology issue that should be dealt with by the respective technology personnel, web designer or IT department. But SEO shouldn’t be delegated to people too far from the business.
At Red Tulip, we tell our customers to treat search engines like Google and Bing like a real person, a very important customer:
Like a real customer, search engines don’t like to be fooled. Google and Bing are constantly updating the way they index search results so that misleading websites get scored lower. Therefore, relevant content is key.
Like with real customers, search engines want a website to serve relevant content to the keywords the website is designed for. Just like a customer appreciates relevant accessories when visiting a running shop, a search engines will reward websites with relevant content.
Like with a real customer, you have to be very clear about what you have to offer (the elevator pitch). Search engines like to be told what the website is about in a clear and concise way. Though website developer can help with this by providing the right coding context, it is important to have already a very clear and well structured story. At Red Tulip we advise on a variety of storytelling tools, such as the Power of Three and the Key Message House.
Just like with real customers, it will take to ‘win over’ the search engines. The best optimised website will not come to the first page Google if the website has just launched. Search engines favour older sites. They also favour sites that get regularly updated with relevant content and have a regular social sharing base. So it is important to have an ongoing relationship with search engines and this requires attention to the details on an ongoing basis.
Up to date
Like any real life customer going to an address to expect a business to be at that location, it is important to have links and contact information up to date. Search engines will index sites lower with out of date information. Additionally, search engines like it when your business can also be found on their maps application so make sure that information is also up to date.
Find more valuable insights, tips and tricks developed by Red Tulip website design in St Albans on our dedicated insights page.
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